Kyary Pamyu Pamyu (KPP) has started her new label, ‘KRK Lab’.
The name ‘KRK Lab’ was conceptualized by KPP to serve as a place for Kyary (KPP), and “K,” which represents her real name, can create new things.
KPP is also looking to produce other things other than music with this new label.
KPP’s new song, “Gum Gum Girl” released on January 29, was released digitally under the new KRK Lab label. The song is being featured in the TVCM for Nintendo Switch‘s action game ‘Ninjala.’
To commemorate her 10th anniversary in the music industry, special guests like Steve Aoki, who remixed “Ninja Re Bang Bang,” and Kyary’s good friend Perfume, sent special messages to her special website. More messages from other special guests coming soon.